What is your Return
This was a training letter
sent by Global
Domains International, (GDI). This is an easy read
that presents necessary internet marketing information.
In spite of all the "get
rich with no work" scams on the internet there
will always be real money making business ideas for
those willing to think, create, and work.
GDI is inexpensive, ten
dollars or less a month, and gives you opportunity to
start and grow your own business. Here is the letter
If it seems like all of
our the top income-earners in GDI are each doing things
a little differently, you're right. Creativity and thinking
outside of the box plays a big role in attracting new
prospects to the GDI business.
However, SCIENCE is just as important.
The people who are doing the best at
making money in GDI are carefully balancing the art of
creative promotion with the science of tracking results,
making adjustments and then doing even better on their
While sitting at your computer, you might
think you have come up with the perfect advertisement
for GDI. It's catchy, it gets your point across and it's
edgy enough that people are going to click it and maybe
even remember it, right?
The strange thing about advertising is
that you never know what works until you try and test
it scientifically. There have been times when a promotion
we thought was excellent completely flopped when tested
with actual prospects. We're not embarrassed to admit
that because it's all part of the marketing process. You
won't find winners without finding the losers too, and
We would estimate that 90% of our affiliates
never test and track what's working for them. Do you?
If you pay money to run an ad, do you
have any way of knowing if it's getting results or if
it's worth your money? That's good knowledge to possess,
don't you agree? If an ad is working great for you, generating
leads and signups and basically making you a lot more
money than it's costing you, it's a safe bet that you
can run that same ad in more places similar to the venue
or medium that you are now, and it will do well there
The problem is that most people never
take the time or effort to setup tracking to see what's
working for them. Many of you have probably produced a
killer ad and never even knew it, from lack of testing.
It's great to think creatively and artistically,
but it's even better to think creatively and artistically
while also being scientific about every ad you place and
every dime you spend on marketing and promotion. If there's
one thing we know every one of the highly successful Internet
companies have in common, it's a great marketing department
that knows how to manage and evaluate the data behind
the sales, so that more and more sales come in.
Let's talk about the two acronyms you
see in the title of this article, CPM and ROI. Do you
know what they mean?
CPM, in advertising lingo, means "Cost
Per Thousand". In other words, your advertising CPM
is what you pay for 1,000 pairs of eyeballs to see your
advertising message. It's one of the the things that might
help determine your advertising budget with a company.
If one place to advertise costs three times as much as
another, it still might be a much better deal if the CPM
is lower. The lower your Cost Per Thousand, the better.
CPM is just one of the various scientific
terms used in advertising. Consider some others you'll
find on the Internet. CPA means "Cost Per Action".
When you're purchasing leads, you might pay for them on
a CPA basis, with the "action" being someone
on the Internet filling out your lead generation form.
CPC is similar to CPA. It stands for "Cost Per Click".
This is what pay per click search engines use for bidding.
You bid what you're willing to pay per click.
All of the above help you determine the
master of all numbers, your ROI - Return on Investment.
Your "Return on Investment" is how much money
you made above and beyond what you spent on advertising.
To determine ROI, you must carefully be tracking what
advertising is leading to your sales. If you run an ad
for $10 and you know it leads to $20 in commissions, then
your ROI is positive. You made more than you spent. In
this case, it's a safe bet to run that same ad again.
If you spend $10 on advertising and you
only make $5, then your ROI is negative. Your ad in this
case should be adjusted and retested.
The purpose of this article is not to
teach you everything there is to know about the science
behind advertising, but rather to let you know that there
is a scientific side of advertising, and you should be
pursuing other means of learning about it. It could play
a vital role in your success or failure.
You can be doing everything else right
and still not succeed if you don't track your results.
That alone is reason enough to do some exploration of
your own on this topic and begin seeing your marketing
results in a new light. Your success may be closer than
you think, perhaps even one simple change away.
A useful letter not filled with hype,
and good information - marketing is measurement.
I am adding one or two direct associates
a month to my own GDI business. It is profitable, it is
also a growing source of income. Now
that my marketing is established, it takes little effort
to keep growing.
If you want a free trial of GDI, and
a free two month e-mail course teaching you how to market
on the internet, fill this in:
I want access to more
We will never willingly share your information
with anyone - public or private.
Global Domains International, or
GDI, is an inexpensive way to learn
internet marketing by starting your own internet business.
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